筆者最喜愛的廣告系列之一,就是FedEx之辦公室廣告。廣告內容固然誇張惹笑而又尖酸刻薄,但我認為其本質跟現實辦公室的情況極為相似! 在此跟大家分享幾個經典之作。
1) FedEx – Kinkos: The Office Meeting Commercial
由於整個廣告的精髓盡在當中對白但片中人物說話甚快,讓我為大家列出英語對白(配以一點中文解釋):
Boss: Okay, the presentation is tomorrow, so let’s make sure we all know our usual responsibilities.
Boss: Jeff, you keep feeding me old information.
Boss: Dean, I need you to continue not living up to your resume.
Boss: Sue, you’re in charge of waffling (吹水閒聊).
Sue: Are you sure?
Boss: Jerone, you'll talk a big game then do nothing. (你繼續講就無敵,做就缺值)
Jerone: Let’s do it!
Boss: Rick, can you fold under pressure for me? (你負責在壓力下投降放棄)
Rick: Like a lawn chair. (直情摺凳一樣啦! ) (語帶相關: fold可以同時解摺疊或放棄, 這裡指阿Rick要”Fold”好似張摺凳那麼容易)
Boss: and Ted, you just keep thinking everyone’s out to get you (你繼續諗個個人都喺度針對你同篤你背脊)
Ted: They are!
Boss: I will be at FedEx Kinko’s, where they help me prepare print copy and finish the proposal.
Male VO: Put your presentation together at FedEx Kinko’s. Make it, Print it, Pack it, Ship it. Our office is your office.
2) FedEx – Stolen Idea Commercial
這個廣告根本就冇誇張,100%辦公室寫照!!!
3) FedEx – Boss Call In Sick Commercial
這個廣告就有D誇張,不過都應該係每個伙計心中嘅寫照!!!
4) FedEx – Canada to Germany Commercial
我每次要搵同事但搵唔到時,就會諗起這個廣告。
7) FedEx – Overhead Cutting Commercial
我每次面對公司裁員時,就會諗起這個廣告。
8) FedEx – Wrong Commercial
我每次聽到人將「感同身受」講成「身同感受」、或「Gondola End」講成「Condola End」,就會諗起這個廣告。
9) FedEx – Chair Commercial
睇完好想喺Meeting Room加裝按摩椅!
10) FedEx – Multi Tasking Commercial
最精彩係個紋身有Brand Message!!!
***互動廣告系列文章一覽***
0 留言:
張貼意見